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News - Details

We Are Philadelphia: FIFA World Cup Host City Brand Unveiled

May 18, 2023 04:27 PM

philly2026unveilgroupphotoPHILADELPHIA — Excitement continues to build for the 2026 FIFA World Cup coming to the U.S., Mexico and Canada and on Thursday a banner featuring USMNT star Christian Pulisic and the branding for Philadelphia as a host city was unveiled at Lincoln Financial Field.

The unveiling was one of a couple events held in the city of Philadelphia following the announcement of the official FIFA World Cup brand in Los Angeles late Wednesday evening. A flag was raised at City Hall later in the day and a separate event to draw attention to the brand was held throughout the day at LOVE Park.

“It’s just another great day for Philadelphia and Eastern Pennsylvania soccer,” said Chris Branscome, executive director of Eastern Pennsylvania Youth Soccer and a member of the host committee. “It’s something we've worked on for many years and it's going to be a huge and wonderful event for the soccer community over the next three years, everything leading up to it and then after.”

Meg Cain, host city executive for Philadelphia Soccer 2026, said the brand will be "a visual reminder to every fan who comes here that this city and this stadium have been chosen to host the World Cup in just three short years."

The brand was displayed on digital boards inside and outside Lincoln Financial Field.

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“Our colors are bright, bold, vibrant, and definitely make their presence known,” Cain said. “Just like Philly, you can't miss them. The blues and red are a nod to our historic legacy, the yellow a nod to our energy and the green well, you know what it's a nod to, and it was a special request.”

Cain said Philadelphia-specific brand is an “abstract re-imagination of two Philadelphia icons, the crack in the Liberty Bell and the Rocky Steps.”

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Pulisic, a native of Hershey, was a “perfect” choice for the banner, Branscome said.

“He's the perfect guy to do it in that he did come up through eastern Pennsylvania clubs and PA Classics,” Branscome said. “That he's the one that's representing both the state, the city and the United States, it’s really special.”