FOR IMMEDIATE RELEASE
Eastern Pennsylvania Youth Soccer Association Names Matthew Stefan Senior Director of Marketing and Communications
Experienced youth sports marketing executive to lead brand strategy, communications, digital marketing, and community engagement.
PLYMOUTH MEETING, PA — Eastern Pennsylvania Youth Soccer Association (EPYSA) is pleased to announce the appointment of Matthew Stefan as Senior Director of Marketing and Communications. In this role, Stefan will lead the organization’s marketing, communications, and brand strategy, focusing on expanding awareness, increasing participation and strengthening community relationships.
Stefan brings nearly 20 years of marketing, communications, sales, and leadership experience, including a decade of leadership within the youth sports industry. Most recently, he served as Director of National Marketing for Youth Athletes United, where he oversaw national marketing and brand strategy for youth sports and educational brands, including Soccer Stars, Amazing Athletes, and TGA Sports. As a member of the executive team, he led national marketing initiatives and drove organizational growth across the country.
Prior to his national leadership role, Stefan managed Soccer Stars Greater Philadelphia, where he oversaw youth programming delivered through schools, childcare centers, and community facilities. He also brings extensive experience in regional marketing, sponsorship development, and community partnerships through previous leadership positions with Modell’s Sporting Goods and ARAMARK.
As Senior Director of Marketing and Communications, Stefan will oversee the development and execution of EPYSA’s integrated marketing and communications strategy. His responsibilities will include strengthening the organization’s brand identity, managing public relations and media outreach, and developing compelling content that highlights the organization’s programs, clubs, and impact. He will also support sponsorship development, tournament and event promotion, community engagement, and strategic partnerships.
“I have long been a fan of EPYSA and the important role they play in the growth and development of youth soccer across our region,” said Stefan. “I am honored to have the opportunity to support EPYSA’s mission while helping tell the stories of its players, coaches, families, clubs, and community partners.”
“Matt brings a wealth of experience in sports marketing along with very strong knowledge of soccer and our community,” said Chris Branscome, CEO of EPYSA. “He’s a welcome addition to our staff and will be an incredible resource for our membership.”
Through its commitment to providing quality youth soccer opportunities, EPYSA continues to support the growth and development of the game across the region. Stefan’s appointment represents an investment in further strengthening the organization’s brand, expanding its reach, and sharing the stories that demonstrate the positive impact of youth soccer.
About Eastern Pennsylvania Youth Soccer Association
Eastern Pennsylvania Youth Soccer Association supports and promotes youth soccer throughout Eastern Pennsylvania, providing opportunities for players, coaches, referees, volunteers, and families to participate in and contribute to the growth of the game. Through its programs, competitions, education, and community initiatives, the organization is dedicated to advancing youth soccer and creating positive experiences through the sport.
Media Contact:
Eastern Pennsylvania Youth Soccer Association
Matthew Stefan
mstefan@epysa.org
610-238-9966
epysa.org