Plymouth Meeting (1/9/2018)--Eastern Pennsylvania Youth Soccer is proud to announce the hiring of Krissy Woods as its Director of Marketing & Events. In this role, Woods will maintain the state association’s relationship with its strategic partners and sponsors. She will also oversee the promotion and setup for events such as the Annual Awards Banquet, Annual General Meeting and Cup Finals, and lead branding, advertising and merchandising initiatives.
“We’re excited to have Krissy join our team as someone who has tremendous experience in sports marketing,” said Eastern Pennsylvania Youth Soccer CEO Chris Branscome. “She’ll be a great asset as we look to better serve our players, leagues, clubs and families.”
Woods joins Eastern Pennsylvania Youth Soccer from the University of Pennsylvania, where she served two years as the Associate Director of Communications in the Department of Athletics. While at Penn, Woods coordinated the communication and graphic design efforts for several of the college’s varsity programs in addition to serving as the public relations director for the historic 123rd Penn Relays.
Prior to Penn, Woods held various roles at Villanova University, most notably as a Marketing and Media Relations Coordinator. She assisted with the publicity and marketing for the Wildcats’ 2016 NCAA Men’s Basketball National Championship team and served as the host coordinator for numerous NCAA and conference championships including the 2013 Men’s College Cup.
A Mechanicsburg native, Woods played field hockey and studied Psychology at Syracuse University. She graduated in 2008 before earning her Master’s Degree in Public Communication from American University in 2009.
Woods is a collegiate and high school field hockey and lacrosse umpire in her free time and recently officiated in the 2017 NCAA Field Hockey Championships.